If you noticed "McChicken" was trending on Twitter this morning, hopefully you didn't investigate further.
Please, for the love of God, do not Google it. Because you might end up watching a video of a man copulating with a McChicken sandwich.
A very graphic video of a man engaging in a sexual act with a McChicken sandwichwent viral over the weekend. The video, and people's responses to it, helped propel #McChicken to the position of a top trending topic on Twitter and Facebook on Sunday evening and into Monday.
Of course, as more people clicked the McChicken hashtag to see why it was trending, more people were exposed to the disturbing video. And, after being exposed, they felt the need to comment on the video, further growing its reach.
By Monday, thousands of social-media users — including celebrities like Seth Rogen and Chrissy Teigen — had name-dropped the McChicken.
Nearly all of the posts are expressing disgust, and most seem to have discovered the topic after wondering why #McChicken was trending:
The explosion of the #McChicken hashtag reveals how social-media platforms' algorithms that track and promote trending news can have unintended negative effects for a brand. Posts signaling disgust and outrage about being tricked into watching the video are by far the most common social-media posts about the #McChicken.
But expressing disgust that #McChicken was trending just helps #McChicken grow.
It's a similar situation to the supposed "outrage" over Starbucks' plain red cups last winter — just way more gross and explicit. In November 2015, people criticizing others who were outraged by the red cups on social media far outnumbered those who were actually outraged.
But because the two parties used the same hashtag, it allowed the anti-Starbucks trend to quickly expand seem much bigger than it ever was.
While Starbucks ultimately had one of its most successful holiday seasons ever after the red-cup scandal, McDonald's may not be so lucky.
Recently, the fast-food chain has been focusing marketing on its new Chicken McNuggets, made with 100% white meat. A viral video of a man engaging in a sexual act with a chicken sandwich is almost certainly far from the social-media response that the chain was hoping for with its mission to promote higher-quality chicken products.
McDonald's did not immediately respond to Business Insider's request for comment on the situation.
Once you see this video, you cannot unsee it. I'd rather watch the haunted video from The Ring — you know, the one that straight up kills you seven days after you watch it — than see that McChicken video again.
People on Twitter, it seems, agree with me.
Where can you find this video? In your nightmares. Do not search for it. You have been warned.
The video is as bad as anyone could imagine, as the “point-of-view” camera is pointed down towards the food lover’s groin. With sandwich in hand, the unnamed gent goes to town. The best description of the video comes from YouTube personality Sky Williams. “There is a man f***ing a McChicken. And he is, like, giving it to that McChicken. It’s a long-winded sexual struggle.”
That’s pretty accurate. The NSFW video has since been taken down from Twitter and YouTube for violating “nudity or sexual content” guidelines, but not before it ruined many people’s appetites. Some resorted to humor as a way to cope with their culinary-trauma, using SpongeBob and Drake, 29, to help laugh though their pain.
Most people were just shocked. Normally, it’s the ingredients found INSIDE the McChicken that leaves an individual feeling queasy. Not this time. Further comments about “secret sauce” and “extra mayo” left many wondering if they should go vegan.
Strangely enough, this isn’t the only bizarre McDonald’s incident over the past week. On Aug. 22, Kanye West, 39, wrote a poem for Frank Ocean’s, 28, new zine about McDonald’s french fries. “The French Fries Had A Plan / The Salad Bar And The Ketchup Made Up A Band,” Yeezy wrote, definitely giving Shakespeare’s sonnets a run for their money. Though Ye went through the entire menu – mentioning the McRib and the Diet Coke – he didn’t talk about McChicken. Maybe that’s for the best?
So, HollywoodLifers – do you think you’ll ever eat a McChicken sandwich again? Or are you thinking about getting a burrito for lunch?